PPWR & Digital Product Passport
As global sustainability regulations continue to evolve, businesses are being asked to do more than make environmental claims. They must be able to prove them. The European Union’s Packaging and Packaging Waste Regulation (PPWR) and the Ecodesign for Sustainable Products Regulation (ESPR) are setting a new benchmark for transparency and accountability across global supply chains.
For Agriac, this future is already taking shape.
Through Traztru, Agriac’s digital traceability platform, we capture, verify, and track sustainability information throughout the supply chain. From responsible sourcing to environmental performance, evidence backs every data point, helping customers and partners make informed decisions with confidence. As sustainability expectations continue to rise, the market is no longer looking for perfect companies; it is looking for credible companies. By investing in traceability today, Agriac is strengthening transparency, supporting compliance with evolving regulations, and demonstrating that sustainability is built on measurable actions, not just promises.
ESPR AND DPP
One of the most significant developments under ESPR is the Digital Product Passport (DPP), a digital record that stores verified information about a product’s origin, materials, environmental footprint, sustainability certifications, and supply chain journey. Rather than relying on claims alone, the DPP enables stakeholders to access reliable, evidence-based information throughout a product’s lifecycle.
July, 2026